With both London and Milan Fashion Weeks for Fall 2013 are over itt is now all about Paris: traditionally it delivers the best and thrills us with more visual eye candy to last the entire season until the next Fashion Week comes around. I noticed that something slightly shifted (yet again) with in the fashion industry. I mean "Street Chic files" which are now almost the official part of any Fashion Week: a prelude, an appetizer if you will to any fashion show in New York, London, Milan or Paris. I somehow feel that all that I see now is what has been worn, done and shown the season before. The same faces, the same poses and very little style. Don't get me wrong: there are some great examples of those who dress for the thrill of dressing but they are far and few in between. The dominant lead now take top fashion bloggers who turned the entire idea of street chic so brilliantly preserved by the images of Scott Schuman back in 2005 into a sales pitch. Now it is far less about expressing your style and far more about encouraging designers to give out free merchandise. The innocence of it all was lost.
I know, I get it: in modern fashion what we see on the runway is a subject of conspicuous wealth. The price of designer items are at all time high. I don't know who can afford to buy exclusive items every single season to secure the spot of the moment caught by fashion photographers. Well, maybe Anna Dello Russo but even she looked somewhat washed out and unenthusiastic this season. Anna is getting tired and everyone else is getting tired of her. I think the game is coming to an end like all games do at some point or another. If what we see on the runway is a subject of conspicuous wealth than off the runway it is a subject of conspicuous consumption. Ability to consume is also at all time high. I see impostors all over the fashion scene, "kids with money" sporting the latest runway looks down to the bobby pin. Everyone seems to forget that Style is something very different. Style is something very unique and can not be substituted by simply consuming designer outfits. It used to be interesting to see how the runway look filtered down creative stylish minds translated into the street chic... but no longer. I look at Street Chic files now and I see "sales pitch" written all over it. In any event, I am still choosing to Blog about Street Chic files for those few who still maintain original point of view on Fashion. I might get tired of endless sales pitches but I never get tired of hats! All images are courtesy Tommy Ton, Phil Oh, Diego Zuko and Zhanna Romashka.